Analysing the IoT ecosystem: the barriers to commercial traction

The Internet of Things (IoT) has come to mean all things to all people. Combined with the huge amount of interest and investment into this emerging opportunity, there is a real possibility that the arising confusion will hamper adoption by the mass market. This paper proposes a phased model of the IoT ecosystem development, starting with infrastructure establishment, and culminating in exploitation through the creation of new companies and business models. It does not attempt to quantify the emerging opportunities, relying instead on the many publications dedicated to detailed market analysis. The focus is to place the opportunities in context, demonstrate the importance of sensor system technology underpinning the emerging IoT revolution, and suggests areas where Europe can establish a leadership position. Throughout the paper, examples of the likely protagonists have been used by way of illustration. Keywords—Internet of Things; IoT; Market Adoption; Deployment; Infrastructure